I've seen mentioned across various channels about Facebook splitting the newsfeeds into one with posts from friends and paid for adverts, and one with none-paid for page posts. The general response has been panic.
I would urge everyone to KEEP CALM AND CARRY ON.
At the moment this is a trial only, happening in 6 countries. Yes, some pages saw their reach crash. Others, who did not rely solely on social media to get their message across to their audience, saw no noticeable difference in their performance.
For a very long time I hated LinkedIN. I mean, really hated it. It felt like a very stuffy "shirt and tie" environment and that if I wanted to be a part of that community I would need to "tone-down" my natural joie-de-vivre.
Well. I dunno what those guys at Microsoft have been doing on LinkedIn but all of a sudden it's become a really great place to connect with real people and build strong connections. Unlike Instagram and Facebook pages (which I still love don't get me wrong), the connections you make on LinkedIn are already pre-qualified, even if they are people trying to sell you something, they're in business! They're not there dicking around liking lots of pictures or liking but unfollowing your pages, they're there to do BUSINESS.
Eventbrite is a website that allows you to manage events, whether they're free or pay-to-attend. People can sign up and see who of their friends are also attending, read details about the event and carry their e-tickets around in their pocket on the app.
It can be hard to think of content to create to put across your social media platforms and blogs, sometimes even feeling overwhelming. With some tricks and practice though it can become a lot easier, here I'll share with you some of the tips I use for content creation for my clients and my own social media platforms.
Before I start, you would be forgiven for thinking, "Well of course you're going to tell me I need social media Amy, it's what you do!" so I want to clarify something. Social Media works best as part of a complete marketing strategy, it does work in isolation and can help your business massively in the early stages but it will always work best as part of a comprehensive marketing strategy. For the rest of this article let's assume that you have just such a marketing plan - don't worry, or those that don't there will still be great tips here and I'll be doing another article on how to use social media in isolation another time.
This post is more personal than I've been of late but it's something that I feel compelled to talk about today.
About 10 years ago, when I lived in London with my then fiance, I had a dream, a song to sing ... sorry, I've been listening to too much ABBA lately*. Anyway, this dream. It wasn't a pleasant dream. It was intensely powerful. It was very succinct but so powerful that when I close my eyes now I can still feel it and see it.
The majority of people moan about monday. It's just a day, the problem is we've been conditioned to believe we shouldn't love our work so we get the "Monday blues" but when you work for yourself, some of that conditioning falls away. (Hey I'm not going to pretend ALL conditioning falls away, but some of it certainly does.)
When you're getting started in business it's really easy to be derailed and put off by well meaning friends and family. It's also bloody hard work to get any business off the ground. We asked a selection of business owners what one piece of advice would they give to a new business owner and here's what they said -
When you start to work from home, the distractions are often the things most people talk about. They ask if you end up doing house work (as if!) or watching TV - have you ever watched Daytime TV?! - no thanks.
In reality, the biggest problem for a lot of people working from home isn't the distractions it's the isolation.
Networking. A word that can strike fear into many business owners because it directly confronts our imposter syndrome and we worry that we'll be "caught" as a "fraud". The stereotype of networking is a big room, full of hard-nosed business men and women in sharp suits with little time to chat once they figure out you're of little value to their business goals.