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I've seen mentioned across various channels about Facebook splitting the newsfeeds into one with posts from friends and paid for adverts, and one with none-paid for page posts. The general response has been panic. I would urge everyone to KEEP CALM AND CARRY ON. At the moment this is a trial only, happening in 6 countries. Yes, some pages saw their reach crash. Others, who did not rely solely on social media to get their message across to their audience, saw no noticeable difference in their performance.

For a very long time I hated LinkedIN. I mean, really hated it. It felt like a very stuffy "shirt and tie" environment and that if I wanted to be a part of that community I would need to "tone-down" my natural joie-de-vivre. Well. I dunno what those guys at Microsoft have been doing on LinkedIn but all of a sudden it's become a really great place to connect with real people and build strong connections. Unlike Instagram and Facebook pages (which I still love don't get me wrong), the connections you make on LinkedIn are already pre-qualified, even if they are people trying to sell you something, they're in business! They're not there dicking around liking lots of pictures or liking but unfollowing your pages, they're there to do BUSINESS.  

Before I start, you would be forgiven for thinking, "Well of course you're going to tell me I need social media Amy, it's what you do!" so I want to clarify something. Social Media works best as part of a complete marketing strategy, it does work in isolation and can help your business massively in the early stages but it will always work best as part of a comprehensive marketing strategy. For the rest of this article let's assume that you have just such a marketing plan - don't worry, or those that don't there will still be great tips here and I'll be doing another article on how to use social media in isolation another time.

This post is more personal than I've been of late but it's something that I feel compelled to talk about today. About 10 years ago, when I lived in London with my then fiance, I had a dream, a song to sing ... sorry, I've been listening to too much ABBA lately*. Anyway, this dream. It wasn't a pleasant dream. It was intensely powerful. It was very succinct but so powerful that when I close my eyes now I can still feel it and see it.

The majority of people moan about monday. It's just a day, the problem is we've been conditioned to believe we shouldn't love our work so we get the "Monday blues" but when you work for yourself, some of that conditioning falls away. (Hey I'm not going to pretend ALL conditioning falls away, but some of it certainly does.)

Networking. A word that can strike fear into many business owners because it directly confronts our imposter syndrome and we worry that we'll be "caught" as a "fraud". The stereotype of networking is a big room, full of hard-nosed business men and women in sharp suits with little time to chat once they figure out you're of little value to their business goals.
It's just not like this any more.