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top tips

Business mentoring is one of the very best ways to improve your business knowledge and drive your business forward, but how do you find one that's right for you? And how do you find one when you're starting out and have limited (or no) money to spend on it? Of course there are mentorship programmes and masterminds where you can pay to learn from those at the top of the game and we absolutely recommend doing that when you have the finances for it, nothing will "upscale" your business faster than working with mentors and coaches on your self development. How can you do it without spending though? And how do you chose the right one for you?  

This week is "Work From Home Week" and I mentioned at the start of the week that I would come back to this.
There's a myth that working from home is full of distractions and is loads of fun. Or that as a self-employed person you have to work long hours, give up your social life, family time and pour everything into your business.

Today we've got a guest blogger! Andy Green is a video expert and is here to share why you should be using video in your business, across the board, not just within social media.  
It’s the year of video – according to https://highq.com and I agree. Video is becoming more and more popular in marketing plans, for websites and social media. I heard a quote once, which is quite inspiring, ‘If a picture is worth a thousand words, then the power of video can be limitless’.

I've seen mentioned across various channels about Facebook splitting the newsfeeds into one with posts from friends and paid for adverts, and one with none-paid for page posts. The general response has been panic. I would urge everyone to KEEP CALM AND CARRY ON. At the moment this is a trial only, happening in 6 countries. Yes, some pages saw their reach crash. Others, who did not rely solely on social media to get their message across to their audience, saw no noticeable difference in their performance.

For a very long time I hated LinkedIN. I mean, really hated it. It felt like a very stuffy "shirt and tie" environment and that if I wanted to be a part of that community I would need to "tone-down" my natural joie-de-vivre. Well. I dunno what those guys at Microsoft have been doing on LinkedIn but all of a sudden it's become a really great place to connect with real people and build strong connections. Unlike Instagram and Facebook pages (which I still love don't get me wrong), the connections you make on LinkedIn are already pre-qualified, even if they are people trying to sell you something, they're in business! They're not there dicking around liking lots of pictures or liking but unfollowing your pages, they're there to do BUSINESS.